'GMA' Star Ginger Zee Issues a Direct Challenge to Fans in New Passionate Plea
Story by Carly Silva
"Ginger Zee wants her social media followers to try something new this holiday season.
Just days before the Black Friday holiday shopping craze officially begins, the Good Morning America star is challenging her fans to start a new tradition—and it has to do with the "less is more" ideology.
" Zee, 43, took to Instagram this week to issue a passionate plea to her fans, propositioning them to take on the "No New Things Challenge" and refrain from purchasing any new unnecessary items during the holidays.
"In a selfie-style video uploaded to the platform, the TV personality said she's been practicing this mindset for two holiday seasons now, while gifting her friends and family "services" and "experiences" rather than material "things" that contribute to overconsumption and impact the environment.
" "'Tis the season for NO NEW THINGS," Zee wrote in her post, while imploring her fans in the caption, "I would love for more of you to join me in the #nonewthingschallenge." "
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